I'm a Creative Lead with 6+ years across brand, motion and content. For five years I was Firebolt's entire creative function, leading visual identity, product launches, campaigns, video and social. Today I lead creative and brand strategy for Nomada Festival across LATAM.

I founded and grew two event brands in Barcelona, Wake&Shake and Soluna, from zero to a loyal following, handling concept, identity, content and production myself. It taught me what makes people show up, share and come back.

Outside work I'm writing my first novel (loosely based on my own journey), DJing and producing as Gidal, digging for new music, cooking Asian food, and losing padel matches I was sure I'd win.

My postgraduate studies in Business Innovation and Design Practices at Elisava added the other half: research, service design, and the business logic behind creative decisions.